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LUXURY PRODUCTS OF LASTING BEAUTY AND VALUE

WE CONNECT OUTSTANDING DESIGNERS TO DISCERNING DESIGN FANS – AND ENABLE THE PRODUCTION OF SMALL SERIES OF PERSONALISED, PRACTICAL LUXURY.

A letter from our founder:

Dear Design Aficionado,

I’m sure you know the feeling. You come across something in your travels that strikes a deep, harmonious chord with your sense of beauty. Then you wonder where – or if – you might be able to find something like it to call your own. It could be something as simple as an old spoon in a French café, as forbidden as jewellery on a passer-by in a city street, or as unattainable as a picture at an art museum.

For me, it was an old leather suitcase on display at a Danish castle.

When I saw the weathered luggage that had accompanied the previous owner of Egeskov Castle on his expeditions throughout the world in a bygone time, my curiosity was piqued. Where could I find a modern leather suitcase that looked as nice? Could I buy one that was ready to use now? As a carry-on with wheels?

You probably already know that the answers to all my questions came up negative. That’s OK, because the story ends on a positive note.

Thus was born what would over the following months turn into both a design concept and a business model. The design concept: find a designer and craftsmen, both capable of the quality I was looking for, to create the personalised luxury suitcase that I know is possible. The business model: use a new kind of niche crowdfunding to reach out to likeminded design fans and produce customised luxury of exceptional quality at a fair price.

For me, this business model is beyond brands. It’s about the very best product concepts, materials and craftsmanship and functionality. It’s personalised products for design fans who like to go their own way, even when that way takes them off the beaten path and into unexplored territory.

I hope you’ll join us on our journey.

Sincerely,

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Michael N. Wilkens

LuxuryAficionados

” Wilkens er det nye, danske luksusbrand, der repræsenterer stil og kompromisløs kvalitet. Den ekstravagante carry-on W1 Suitcase er et moderne eventyr for feinschmeckere, trendspotters, aficionados og first movers.”

June 2015 - DK Read article