W3 Lady´s Watch

Patron price €1,680

Deposit €250 Retail €3,350

A classic Swiss Made wrist watch designed by Mads Odgård. You make it your own by engraving your initials on the watch’s dial – and by choosing between an exclusive selection of straps and bezels. Of course, you can easily change strap and bezel to suit your mood and the occasion.

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Time is your own with the W3 Lady’s Watch

The W3 Lady’s Watch is a perfect example of Mads Odgård’s design approach. The lines are clean. The materials and movements are made to last a lifetime and more. A quick glance at the stylish dial not only tells you the time – it also reminds you that in a world of competing brands, the brand of your watch is your own initials.

There is only one Swiss Made W3 Lady’s Watch for you. Your initials are printed on the watch’s dial. You choose between dial colours, bezel styles and leather straps. You easily change the strap and the bezel depending on your plans, your wardrobe and your mood.


The beating heart of the W3 Lady’s Watch is an automatic, self-winding movement produced by ETA, Switzerland’s premiere producer of mechanical watch movements. Examine the startling precision craftsmanship through the sapphire back. The W3 Lady’s Watch is produced for you in Switzerland according to our design brief and your specifications, by Roventa-Henex that makes watches for some of the world’s most exclusive brands and jewellers.

The logo? That’s your initials, of course.

The W3 Lady’s Watch. Tailored for you. Designed for your heirs. When it is time for your very own?



  • Watch dial available in: Pearl white, white, black or dark blue
  • Bezel available in: Steel, rose gold or gold and your choice of black or white diamonds, blue sapphires or red rubies
  • Sapphire glass back allowing you to view the movement
  • Changeable straps available in various leather types and silk satin
  • Sizes: case Ø 33 mm and opening Ø 27.60mm
  • Automatic, self-winding movement produced by ETA caliber 2824
  • Produced by Roventa-Henex in Switzerland
  • The watch is tested to 5 ATM

Design your own W3 Lady´s Watch


January 2014


The idea is born to design a personalised watch that is configurable and bears the initials of the owner on its dial - instead of a company logo.

March 2014


WILKENS enters a working relationship with designer Mads Odgård and begins an ongoing dialogue about the design.

May 2014


The first sketches of the watch's basic design are approved.

June 2014


Roventa-Henex is selected as manufacturer of the W2 Gent's Watch from a shortlist of five leading Swiss watch manufacturers.

September 2014


The first renderings of the W2 Gent's Watch design are ready for approval.

October 2014


Roventa-Henex starts technical design and prepares technical drawings.

January 2015


The first prototype will be ready for testing and pictures will be taken and shared.

January 2017


We expect that 200 Patrons will have signed up and production will have begun by this date. If not, the W3 Lady's Watch will not be launched.





Roventa-Henex was founded in 1959 in Switzerland. The watch company is the leader in its field – manufacturing high quality watches for traditional watch brands.

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Mads Odgaard.jpg

Mads Odgård Design

Danish industrial designer Mads Odgård’s philosophy is as straightforward as his many prize-wining designs. “How simple do I dare to make it?” he asks. Only then does he proceed to create objects that are a recurring joy to use every day. Each with its own clear identity and logic, all with an appeal so universal that they stand the test of time.

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"First brand I’ve found to offer a crowdfunded watch that fits the luxury market ."

April 2015 - US Read article